URL Slug Generator
Convert any product name, blog title, or page heading into a clean, SEO-friendly URL slug. Bulk mode, custom separators, prefix and suffix included. Free, no signup.
Try an example:
Why I built this
I run two e-commerce stores — rangmehal.shop for electrical products and erinvault.com. When I first launched rangmehal.shop, the backend was generating product URLs from database IDs automatically. A product called "Box Follower Hanging With Filament Light" had the URL /product/1234532.
That URL tells Google absolutely nothing. When someone searches "box follower hanging light," there is no way for Google to connect that search to my page. The URL is just a number. Zero keywords. The result was zero organic traffic across all my product pages. People only found them through direct links or paid ads.
After switching to keyword slugs — /product/box-follower-hanging-with-filament-light — Google could read the URL and understand what the page was about. Rankings started appearing within weeks. I had hundreds of products to update. Manually writing slugs for each one would have taken days. That is when I built the bulk generator. I paste the whole product list, one name per line, click Generate, and import everything into the database in one go.
What a URL slug is and why Google cares about it
A URL slug is the part of a web address that identifies a specific page — everything after the domain and path. In rangmehal.shop/product/box-follower-hanging-with-filament-light, the slug is the last part: box-follower-hanging-with-filament-light.
Google reads the URL slug early in the crawling process, before it has fully analysed the page content. A keyword-rich slug gives Google an immediate signal about what the page covers, which helps match it to relevant searches. A slug that is just a number provides no signal at all — Google has to rely entirely on the page content to guess what it is about.
Beyond rankings, slugs affect click-through rates in search results. A URL that contains the words someone searched for looks more trustworthy and relevant than a random ID. People are more likely to click a result where the URL visibly matches what they were looking for.
❌ /product/1234532
Google sees: unknown. No keywords. No ranking signal. Zero organic traffic.
✅ /product/box-follower-hanging-with-filament-light
Google sees: a product page about this specific item. Matches relevant searches. Can rank organically.
The rules that make a slug SEO-friendly
Use hyphens, not underscores
Google treats hyphens as word separators. Underscores join words together. So red-shoes ranks for "red shoes" as two separate words, while red_shoes is treated as one word "redshoes". This is the most important rule and the one most people get wrong.
Lowercase only
URLs are technically case-sensitive. /Product/Red-Shoes and /product/red-shoes could be treated as different pages, which creates duplicate content issues. Always lowercase. This tool does it automatically.
Remove special characters
Characters like &, @, %, #, (, ) do not belong in URLs. They either break links or get URL-encoded into strings like %26 and %40 that look terrible and confuse crawlers. This tool converts & to "and" and strips everything else automatically.
Keep it readable but do not strip product specifics
For blog posts, removing filler words like "the", "a", "how to" keeps the slug clean. For product names, keep everything — "box-follower-hanging-with-filament-light" is long but the exact product name matching is valuable for e-commerce SEO. Trim only when the slug genuinely contains no useful keywords.
Who this tool is for
E-commerce sellers
Product page URLs, category pages, brand pages. Especially useful when migrating from ID-based URLs to keyword slugs — the bulk generator processes hundreds of product names at once.
Bloggers and writers
Blog post permalinks, tag and category slugs, author page URLs. Generate the slug before publishing so you never have to change it after the post goes live.
Developers
CMS content slugs, API route names, database record identifiers. Paste a list of content titles, generate all slugs in one click, import directly into the database.
Businesses and agencies
Service page URLs, location pages, team member profiles, portfolio items. Keep the URL structure consistent across the whole site by generating all slugs through the same tool.
WordPress and Shopify users
Set a custom permalink instead of accepting the auto-generated one. Generate a clean slug here, paste it into the permalink field before publishing. Takes ten seconds.
SEO specialists
Audit existing URLs and generate improved versions. Bulk mode works well for building a slug migration map — old URL on one side, new slug on the other.
How bulk slug generation works
Switch to Bulk Generator mode using the toggle at the top of the tool. Paste your titles one per line — product names, blog post titles, page headings, whatever you have. Click Generate and the tool processes every line simultaneously, applying the same separator, prefix, and suffix settings to all of them.
Input
Box Follower Hanging With Filament Light
LED Strip Lights RGB 5M
Wall Mount Bracket Heavy Duty
Smart Plug WiFi 16A
Output
box-follower-hanging-with-filament-light
led-strip-lights-rgb-5m
wall-mount-bracket-heavy-duty
smart-plug-wifi-16a
You can copy each slug individually or click Copy All to copy the entire list at once. The Copy All output is one slug per line — paste it directly into a spreadsheet, a database import file, or a CMS bulk import tool.
When to use prefix and suffix
Prefix and suffix add consistent labels to every slug. They are useful when your URL structure requires a type indicator or a date, and you want that applied uniformly across many slugs at once.
Prefix "product"→ product-box-follower-hanging-with-filament-light
When your CMS uses a flat URL structure and you need to differentiate product slugs from blog post slugs at the slug level rather than the path level.
Suffix "2025"→ box-follower-hanging-with-filament-light-2025
When you publish annual content guides or product round-ups and need the year in the slug for versioning.
Prefix "blog", Suffix "guide"→ blog-how-to-build-a-rest-api-guide
When you want the slug itself to communicate both the content type and the format — less common but occasionally useful for content-heavy sites.
Questions people ask
What is a URL slug?
A URL slug is the human-readable, keyword-rich part of a web address that identifies a specific page. In /blog/how-to-make-tea, the slug is how-to-make-tea. It is generated from the page title, converted to lowercase, with spaces replaced by hyphens and special characters removed.
Why does Google prefer hyphens over underscores?
Google's crawlers treat hyphens as word separators, so red-shoes is indexed as two words: 'red' and 'shoes'. Underscores join words together, so red_shoes is indexed as one word: 'redshoes'. Using underscores means you lose the SEO benefit of each individual keyword in the slug. This is an officially documented Google preference confirmed by their Search Central team.
What happens to special characters like &, @, and accented letters?
The tool converts & to 'and', @ to 'at', and + to 'plus'. Accented letters like é, ñ, and ü are converted to their plain ASCII equivalents — e, n, u. Everything else that is not a letter, number, or separator is removed. This ensures the slug is URL-safe and works correctly in any browser or server.
Can I generate slugs in bulk?
Yes. Switch to Bulk Generator mode, paste all your titles one per line, and click Generate. You can copy each slug individually or click Copy All to get the entire list at once. The same separator, prefix, and suffix settings apply to every line.
What happens to my old URLs if I switch from ID-based to slug-based?
Set up 301 redirects from every old URL to the new slug-based URL. A 301 tells Google the page has permanently moved and transfers the existing ranking signals to the new address. Never delete old URLs without redirecting them — you will lose any traffic and link equity they had accumulated.
Should I remove stop words like "the", "a", "and" from slugs?
For blog posts, removing stop words keeps the slug shorter and cleaner — /how-build-rest-api instead of /how-to-build-a-rest-api. For product names, keep everything because exact product name matching matters for e-commerce SEO. Use judgment based on whether the words add meaning.
Is this tool free?
Yes. Free with no signup, no character limits, no usage restrictions, and no premium features behind a paywall. The tool runs entirely in your browser — no server processes your input and nothing is uploaded anywhere.
Does the generated slug change if I update the separator or prefix after typing?
Yes. The live preview updates immediately when you change any setting — separator, prefix, or suffix. The bulk generator requires you to click Generate again to apply updated settings to the list.